The number of mobile social advertising opportunities has mushroomed this year and while initial results are promising, it is still unclear how consumers feel about the ads, if they can drive engagement at scale or even if they will be around in a year.
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","iv":"9b71c1a910fb4196725af8633ec078a6","s":"1514210c3cc6fa0c"}