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May 6, 2015
Lorre White is founder president/CEO of White Light Consulting
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","iv":"7c3e0d5f6995bc0092e9ff05e8b4b8f4","s":"891b152125a21f06"}
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Great article. I often wonder why journos cannot match content to target – seems obvious.
Generally the UHNW group needs micro or 1-on-1 marketing which as you point out is expensive.