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Forward Thinking for a Smokeless World

The Omni™ is a summary of BAT’s progress on our journey to A Better Tomorrow™ by Building a Smokeless World

Vapers deserve better - Let's Go Smokeless
Vapers deserve better - Let's Go Smokeless
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PR Platinum Awards winner 2025

The Omni™ is a summary of BAT’s progress on our journey to A Better Tomorrow™ by Building a Smokeless World.

A smokeless world built on Smokeless Products where, ultimately, cigarettes have become a thing of the past.

 

A world where smokers, who would otherwise continue to smoke, have migrated from cigarettes to smokeless alternatives.

 

A world where Tobacco Harm Reduction is both understood and accepted.

 

A world where smokers make a switch to better.

 

We believe that through knowledge sharing we can build that world, which is why we created the Omni™, a resource intended for scientists, public health authorities, regulators, policy makers, and investors.

About the Omni™

Chapters

A snowy mountain
Introduction

Smokeless Products: An Introduction

Discover BAT’s smokeless portfolio: Heated Products, Vapour Products, Oral Tobacco, and Oral Nicotine Pouches - offering adult tobacco and nicotine consumers alternatives to smoking.

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Chapters

Let's Go Smokeless

A Bold Plan For Change

Vaping offers a satisfying alternative to smoking cigarettes and has an important role to play in the transition to a smokeless world. But the future of vaping is at a crossroads. The sector faces serious threats from those who flout regulations, deliberately design products to target the underaged, and ignore basic quality and product stewardship.

 

Not only does this potentially slowdown a transition to a Smokeless World, but it also lets vapers down. Vaping needs responsible leadership. That is why we have launched the Vapers Deserve Better campaign. 

 

We are asking policymakers and those who can enforce the law to clamp down on irresponsible and unlawful practices. By properly enforcing regulations everywhere, we can build an industry that is fit for purpose.

 

Let's Go Smokeless.

Let's Go Smokeless
Our products

Meet our Tobacco Harm Reduction offering.

As the world changes at unprecedented speed, bringing innovation with agility is critical to a multi- category company like ours.

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Exclusive access to the Omni™

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