How DoorDash filled its Super Bowl giveaway cart in real time

It took many phone calls and partners to make DoorDash’s Super Bowl giveaway come to life. But even with a lot of pre-planning, DoorDash and Wieden+Kennedy Portland did not know every ad that would air during the game. So the delivery brand and its agency had to come up with some prize ideas on the fly to make good on DoorDash’s pledge to give away every product mentioned in every Super Bowl ad.