In our second Expert Exchange Podcast titled "The Power of Data Storytelling in Marketing and Communications," host Dino Delic speaks with Becky Gandillon, Practice Lead for Data & Analytics at Centric Consulting. Becky shares an in-depth look at her approach to collaboration partnerships, which typically spans a six-week period of assessing a company's current data usage and challenges, followed by another six weeks dedicated to envisioning a future state and crafting a strategic plan.
Becky underscores the importance of integrating technical expertise with a keen understanding of business goals and customer needs. She elaborates on the crucial balance between data-driven decision-making and leveraging contextual knowledge from subject matter experts. Advocating for self-serve data analytics tools, Becky highlights how these empower business teams to engage with data effectively and make informed decisions.
The episode also explores the delicate balance between people and technology in the context of data governance strategy and architecture, emphasizing the significance of building processes with the end user's experience in mind. Becky passionately discusses the art of data storytelling in marketing and communications, stressing the need to make data engaging, relatable, and actionable.
Additionally, the conversation delves into the different roles within entrepreneurship, the dynamics of being a systematic versus an intuitive person, and the unique challenges and benefits of being a stay-at-home parent. Becky’s insights into the importance of balance and communication in consulting provide valuable lessons for listeners.
This podcast is a must-listen for anyone interested in how powerful and persuasive data can be when combined with storytelling, especially professionals looking to enhance their marketing and communication strategies. Tune in to gain Becky Gandillon's expert insights on making the most out of data in business contexts.
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