Lowe’s launches omnichannel effort to thank disaster responders
Lowe’s Companies Inc. is celebrating the reopening of a hurricane-damaged store with a nationwide initiative to show gratitude to first responders, volunteers and nonprofits.
As the home improvement giant prepares to reopen its East Asheville, N.C. store, which was heavily damaged by Hurricane Helene, the company is asking consumers nationwide to help share one million “thank yous” for personnel who help rebuild after disasters by May 2.
Lowe’s is calling the effort “#BuildThanks.” To participate, consumers can post a message of gratitude on social media using the hashtag #BuildThanks. They can also deliver or mail a thank you poster, sign or note to Lowe’s East Asheville, N.C. store on Tunnel Road, with sample signs available for download at the Lowe’s corporate site.
"Thank you doesn't feel big enough for the heroic work of first responders and volunteers in Western North Carolina and in communities across the country impacted by recent flooding, tornadoes and wildfires," said Joe Strong, store manager at Lowe's of East Asheville. "We're hoping that by launching one million thank yous to those who are helping rebuild the places we love we might capture the depth of our collective gratitude."
Lowe’s will post the culmination of the initiative on its social media channels on Saturday, May 3. The retailer invested nearly $14 million in response and recovery efforts in the wake of Hurricanes Helene and Milton and $2 million to support wildfire relief in Southern California.
The wildfire donation assisted first responders and nonprofits that responded to critical needs such as supporting evacuations, emergency shelter and distributing urgently needed supplies like water, N95 masks, air purifiers, ash sifters and storage.
[READ MORE: Lowe's, Home Depot pledge millions to support wildfire relief efforts in SoCal]
Across the country, Lowe's associates work alongside first responders and volunteers in response to disasters such as severe weather, tornadoes and flooding.
Based in Mooresville, N.C. and reporting total fiscal year 2024 sales of more than $83 billion, Lowe's Companies Inc. operates more than 1,700 home improvement stores and employs approximately 300,000 associates.
