
People and Pop Culture
New style opportunities for the NFL
The league's first fashion editor, Kyle Smith, hopes to make American football stars darlings of the runway.


The league's first fashion editor, Kyle Smith, hopes to make American football stars darlings of the runway.

[Eagles QB Jalen Hurts] serving as one of the faces of our growing football business is vital in helping us to evolve the legacy of the brand and establish new points of connection between sport and culture.Jordan Brand President Sarah Mensah, on the impact Hurts has had on the brand as a sponsor.