Monster Energy is looking for a strategic planner to help build & lead our new Digital Marketing planning team tasked with developing our go-to-market approach in digital for all M-claw brands. This role is the bridge between Brand and Digital function responsible for translating the campaign brief into a cross-channel tactical plan through a clear, actionable strategy built off a sharp consumer insight. The ideal candidate must be detail-oriented, able to work in a fast-paced matrixed organization, and have a macro understanding of consumer behavior for all channels in the digital ecosystem.
Primary Responsibilities
Strategy & Planning: Be comfortable generating insights and ideas to leadership. Develop performance-based digital strategy, leveraging data and research to build optimal, multi-faceted digital plans, and coordinating with internal stakeholders and digital channel partners in a fast-paced, results-oriented environment. Partner with senior leadership to shape marketing plans and campaigns, working cross-functionally with media, social, and creative teams to ensure all goals are being met.
Team Leadership and Development: Support the growth and development of the Digital Marketing team overall by mentoring and guiding the team to increase capabilities and knowledge.
Project Management: Serve as one of the primary point of contact for kicking off strategy planning. Delivering key updates and executive presentations on brand and campaign performance. Manage various aspects of planning and pre-production development for digital marketing across all brands including defining objectives, digital content and media frameworks and projects. Work closely with the Digital Director to ensure plans across all events are leveraging best practices.
Analytics & Reporting: Analyze and present business and consumer metrics, providing leadership with actionable insights and recommendations. Be a power user of data and tools at our disposal to create data-driven multi-channel digital strategy plans that align with business objectives. Measure results, analyze effectiveness, and provide key insights on overall plan performance
Job Specifications
Prefer a Bachelor's Degree in the field of Marketing or related field of study
3-5 years of experience in digital marketing or similar field
Base Pay Range: USD $97,500 - USD $130,000 (+)
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Food and Beverage Services
Referrals increase your chances of interviewing at Monster Energy by 2x
