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CII New Generation group finds ‘certainty’ is key to public trust

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Open-access content Thursday 1st May 2025
London UK - Credit: shutterstock - 2335500707

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The CII New Generation Programme 2023/24 London market group has published a new report that considers how the insurance profession can help to build public confidence. 

The group uses case studies of the sector’s response to previous global and national events to identify three core principles through which the London market can help to build public trust in insurance: ‘Collaboration, Certainty and Creativity’.

The report, titled When uncertainty calls, how does insurance answer?, considers the reputational impact from the London market’s response to the war in Ukraine, IRA bombings and the Grenfell Tower disaster. 

The report recommends that the London market should apply the principles of collaboration, certainty and creativity to evolving risks such as systemic cyber risk to create solutions for consumers that build further trust in the insurance profession.

Commenting on the report, Matthew Hill, CII CEO, said: “The CII New Generation Programme provides an excellent opportunity for talented individuals at the start of their careers to demonstrate thought leadership and shape the future of our profession. Public trust is a vital component of insurance and I commend the New Generation group for examining these case studies, identifying the lessons we can all learn and helping to build and maintain public trust in the process.”

To read the full report, visit: bit.ly/4j2uZbd

CII Journal AprMay25 cover
This article appeared in the April/May 2025 issue of The Journal.
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