KANSAS CITY, MO. – Black Angus and Kobe, or Wagyu, beef are synonymous with quality and taste, but producers of another beef cattle breed want consumers to know what the Charolais brings to the dinner table.

The American-International Charolais Association (AICA) unveiled a new website, CharolaisBeef.com, dedicated to informing consumers about the excellence of Charolais-influenced beef.

“The Charolais breed brings a compelling story to consumers; one of stewardship and high-quality beef that we know today’s beef consumers demand,” said David Bisek, director of Charolais Beef Marketing.

CharolaisBeef.com features comprehensive education on the Charolais breed of cattle, including information on its unique characteristics and benefits. The website also features a directory of where consumers can find Charolais beef. Additionally, visitors can learn about Charolais producers’ strong commitment to being stewards of the land.

The AICA also launched social media channels on Facebook and Instagram, designed to speak directly to consumers about Charolais beef and reflects the association’s commitment to further solidify the market presence of Charolais genetics.

The AICA said the new website and social media channels mark the initial phase of the association’s strategy to drive consumer awareness and demand for Charolais genetics within retail and foodservice sectors.

“We’re excited to educate beef consumers, restaurants, and retailers about Charolais beef and what it brings to the table,” said Stacey Rincker, director of Charolais Beef Promotion. “This website is just the first step in introducing Charolais beef to the consumer market.”