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How Can Scientific Research Be Best Made Accessible in Today's Dynamic Media Landscape?

Cactus Communications
2.36K subscribers
123 views 1 year ago Insights XChange
In this episode of Insights XChange Meagan Phelan, Communications Director, Science Family Journals, joins Nikesh Gosalia for an insightful discussion about the myriad challenges in science communication. They explore the balance between media coverage and scientific accuracy, the role of alternate formats in simplifying complex ideas, and the importance of building public trust in the face of rising fraudulent practices. Meagan discusses strategies to improve communication between researchers and policymakers and the need to embrace uncertainty in scientific research. She also talks about the importance of authors engaging with global media groups to increase their visibility, and how their expectations are changing in response to the shifting media landscape. The conversation concludes with practical advice for researchers and industry stakeholders. Follow Nikesh Gosalia LinkedIn:   / nikeshgosalia   Twitter:   / nikeshgo   Follow Meagan Phe …...more
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Intro

0:00

Meagan Phelan’s introduction

0:40

Staying ahead of changes in the media landscape, and how Meagan’s approach has evolved to adapt to the increasing saturation of information channels

1:24

The importance of relationship building with reporters

2:04

Launch of Science Policy Pack

4:29

Balancing broad coverage with scientific accuracy and integrity of research

5:23

Exploring alternate formats in science communication

7:59

Whether the role of science communication has evolved over the last few years, and how Meagan’s team has adapted to meet those changing needs

10:50

Challenges in effectively communicating research findings with the advent of AI

13:26

Maintaining research integrity and public trust in the face of fraudulent practices (e.g. evolution of paper mills)

16:42

How Science is helping the public understand that updates to scientific literature do not always imply fraud or dishonesty

19:05

Steps that the scientific community can take to enhance transparency in science communication

20:30

Importance of including a human perspective while leveraging technology (e.g. Proofig)

23:04

Facilitating effective communication between researchers and policymakers

24:09

Ensuring accuracy and accessibility while crafting media responses and editing press packages

27:41

Challenges and nuances encountered when tailoring strategies for studies in the physical, biomedical, and life sciences

30:10

The danger of only ‘glamourous’ science being noticed

32:23

What advice would Meagan provide to authors to effectively communicate their research in different cultural contexts

33:49

Success story of global author engagement leading to increased visibility and accurate representation of a scientific study

36:25

How authors’ expectations are changing in response to shifts in the media landscape

38:47

Key principles when developing communication strategies to ensure effective dissemination of scientific research to a wider audience

40:38

How Meagan’s experience with the Fulbright scholarship has influenced her approach to science communication

42:51

Advice for researchers looking to transition from research to research communication

45:42

Advice for young researchers trying to communicate their science effectively

47:50

How industry stakeholders can best support authors in their interaction with reporters

49:53

How Meagan keeps herself updated in the field of science communication and scholarly publishing

51:16
How Can Scientific Research Be Best Made Accessible in Today's Dynamic Media Landscape?
2Likes
123Views
2024Feb 7
In this episode of Insights XChange Meagan Phelan, Communications Director, Science Family Journals, joins Nikesh Gosalia for an insightful discussion about the myriad challenges in science communication. They explore the balance between media coverage and scientific accuracy, the role of alternate formats in simplifying complex ideas, and the importance of building public trust in the face of rising fraudulent practices. Meagan discusses strategies to improve communication between researchers and policymakers and the need to embrace uncertainty in scientific research. She also talks about the importance of authors engaging with global media groups to increase their visibility, and how their expectations are changing in response to the shifting media landscape. The conversation concludes with practical advice for researchers and industry stakeholders. Follow Nikesh Gosalia LinkedIn:   / nikeshgosalia   Twitter:   / nikeshgo   Follow Meagan Phelan LinkedIn:   / meagan-phelan-b1860b4   Twitter:   / meaganphelan   Watch the past episodes of the Insights XChange podcast here:    • Insights XChange   Timestamps 0:00 Intro 00:40 Meagan Phelan’s introduction 01:24 Staying ahead of changes in the media landscape, and how Meagan’s approach has evolved to adapt to the increasing saturation of information channels 02:04 The importance of relationship building with reporters 04:29 Launch of Science Policy Pack 05:23 Balancing broad coverage with scientific accuracy and integrity of research 07:59 Exploring alternate formats in science communication 10:50 Whether the role of science communication has evolved over the last few years, and how Meagan’s team has adapted to meet those changing needs 13:26 Challenges in effectively communicating research findings with the advent of AI 16:42 Maintaining research integrity and public trust in the face of fraudulent practices (e.g. evolution of paper mills) 19:05 How Science is helping the public understand that updates to scientific literature do not always imply fraud or dishonesty 20:30 Steps that the scientific community can take to enhance transparency in science communication 23:04 Importance of including a human perspective while leveraging technology (e.g. Proofig) 24:09 Facilitating effective communication between researchers and policymakers 27:41 Ensuring accuracy and accessibility while crafting media responses and editing press packages 30:10 Challenges and nuances encountered when tailoring strategies for studies in the physical, biomedical, and life sciences 32:23 The danger of only ‘glamourous’ science being noticed 33:49 What advice would Meagan provide to authors to effectively communicate their research in different cultural contexts 36:25 Success story of global author engagement leading to increased visibility and accurate representation of a scientific study 38:47 How authors’ expectations are changing in response to shifts in the media landscape 40:38 Key principles when developing communication strategies to ensure effective dissemination of scientific research to a wider audience 42:51 How Meagan’s experience with the Fulbright scholarship has influenced her approach to science communication 45:42 Advice for researchers looking to transition from research to research communication 47:50 Advice for young researchers trying to communicate their science effectively 49:53 How industry stakeholders can best support authors in their interaction with reporters 51:16 How Meagan keeps herself updated in the field of science communication and scholarly publishing
29 episodes
Insights XChange
Cactus Communications

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Cactus Communications

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