Investing in a custom-themed Confluence instance isn’t just about aesthetics—it’s about maximising efficiency, engagement and business performance. A poorly designed intranet drains time, increases frustration and reduces knowledge sharing. On the other hand, a well-structured, branded Confluence workspace delivers measurable returns.
The cost of a poorly optimised intranet
Many companies invest in Confluence but fail to see high adoption rates. Why? Because out-of-the-box Confluence lacks a structured, engaging user experience. This leads to:
Employees wasting time searching for information.
Increased reliance on IT and support teams for navigation help.
Low adoption rates, reducing the value of your Confluence investment.
Fragmented communication and duplicated work across teams.
Every wasted minute adds up. If employees spend just 10 extra minutes per day struggling with an inefficient intranet, that equates to over 40 hours of lost productivity per employee each year.
How theming directly impacts ROI
A custom Confluence theme is more than a design upgrade—it’s an investment in productivity and engagement. Here’s how it delivers a return:
Increased efficiency – A well-structured, intuitive interface reduces the time employees spend searching for content.
Higher engagement – A visually appealing and easy-to-navigate Confluence makes employees more likely to use it, leading to improved collaboration.
Reduced support costs – When employees can find what they need independently, IT teams and managers spend less time answering repetitive questions.
Stronger knowledge retention – A branded, familiar workspace encourages documentation, leading to better knowledge sharing and long-term efficiency gains.
Measurable outcomes from Confluence theming
Companies that invest in Confluence theming see tangible performance improvements, including:
85% increase in article views – Employees engage more with company knowledge bases.
28% increase in user sessions – A more intuitive experience drives regular usage.
33% reduction in support tickets – Fewer employees require assistance navigating the platform.
90% reduction in training time – A well-designed intranet is easier to onboard new employees onto.
A branded intranet drives culture and alignment
A company’s intranet isn’t just a tool—it’s a reflection of its culture. A well-themed Confluence ensures:
Stronger internal branding – Employees feel a greater connection to company values and messaging.
Consistent communication – A structured, well-organised Confluence instance reduces miscommunication and knowledge silos.
Scalability for growth – A properly themed platform adapts as the company grows, maintaining efficiency and alignment.
Is Confluence theming worth it?
If your team struggles with engagement, usability or inefficiencies within Confluence, theming is a high-ROI investment. By enhancing usability and reinforcing company culture, you maximise the value of your Confluence licence while improving productivity.
How can I get started with Confluence theming?
Want to see how custom Confluence theming can impact your business? Let’s chat.