Creating great content takes time—and if you’re a marketer or business owner, you know the effort that goes into every blog post, webinar, or newsletter. But once that content is live, are you truly maximizing its potential?
That’s where content repurposing comes in. It’s one of the smartest ways to extend the life of your ideas and reach different audiences across multiple platforms. And no, it doesn’t have to mean saying the same thing over and over again.
Repurposing doesn’t mean copying and pasting. It’s about adapting content for new formats, new channels, and new perspectives—so your message stays fresh and valuable without becoming redundant.
Here are three simple but effective ways to repurpose your existing content:
- Create a Social Media Snippet: Draw more engagement to your full blog post by teasing it out with a snippet on social media. (At Mad 4 Marketing, we call these “snackables.” Feel free to borrow it!) The best way to do this efficiently and effectively is to scan your post for its top takeaways, summarize them in a single sentence (this will be your “hook”), and then invite curious readers to learn more about those takeaways by clicking through to your full blog post.
- Break Down Longform Videos Into Clips: Not only can small clips of videos be repurposed for reels or stories on social media, but they’re also useful to embed on your website or even send in a marketing email. As with the “snackables,” it’s important to choose clips that engage the curiosity and then invite the viewer to learn more by visiting your original blog post. We like to choose powerful quotes from identifiable speakers in the video.
- Utilize Unconventional Content: Content is everywhere- if you know where to look. One great suggestion is taking testimonials from your customers or reviews they’ve left on products and turning them into multiple marketing messages. One long review can turn into several ads, with the quotes broken up to stand on their own. These can be included in your newsletter, blog, social media posts, or even an internal presentation.
Bonus thought: One way to easily repurpose content without simply posting bits of the original content over and over again in different places is to add something new to each appearance. For example: different photos, a new statistic, or a bonus thought!
You don’t need to constantly reinvent the wheel to stay visible and valuable. When done right, content repurposing saves time, builds consistency, and reinforces your messaging across platforms. For help applying this advice to your own marketing, feel free to reach out!