The OneAmerica Financial® Leading Tomorrow: 2024 Caregiver Campaign has recently been named thought leadership campaign of the year, taking home a Gold Stevie® award in the business products category from the 2025 American Business Awards (ABA). The campaign brought to life the OneAmerica Financial Leading Tomorrow: 2024 Caregiver Study, conducted in conjunction with Hanover Research, which explored the challenges facing today’s informal caregivers.

As a sampling of insights from the study, 56% of informal caregivers reported feeling frustrated, 51% struggled to balance caregiving with other responsibilities, and 47% said they experienced burnout. Through its award-winning campaign OneAmerica Financial highlighted these insights and shed light on the important and sometimes overlooked needs of caregivers. These are all dynamics of caregiving that the new Asset Care 2024 product from the companies of OneAmerica Financial addresses in unique ways, including through the new Caregiver Consultant benefit.

The Stevie® Awards are the organizers of the world's premier business awards programs, recognizing Gold, Silver and Bronze Stevie® winners for the 23rd American Business Awards® in a wide range of categories, honoring achievement in every aspect of work life. More than 3,600 nominations were considered in the judging process this year by more than 250 professionals worldwide, whose average scores determined the winners.

“This recognition reinforces our commitment to equipping advisors with insights that go beyond market-leading, long-term care products — helping them understand the deeply personal needs of individuals, caregivers and families navigating long-term care decisions,” said Mark Scalercio, senior vice president and head of distribution for individual life and financial services at OneAmerica Financial. “By elevating the voices of caregivers through this study, we’re helping advisors connect more meaningfully with the people they serve.”

“At OneAmerica Financial, our Leading Tomorrow research and insights program is one of the ways we stay connected to what matters most to our customers — so we can help them move through life with more certainty and confidence,” said Jason Hoyle, vice president distribution channel marketing for OneAmerica Financial. “This recognition affirms the impact of that work and underscores our commitment to supporting and sharing the experiences of caregivers and families.”

One of the judges for the category remarked, “The OneAmerica Caregiver Study campaign effectively demonstrates a well-executed thought leadership initiative with a clear societal impact. The study addresses a pressing issue — informal caregiving — by providing data-driven insights and actionable solutions, positioning OneAmerica as a leader in this space.”

The full caregiver study can be found here.

About OneAmerica Financial^®

OneAmerica Financial^® is a national financial services organization helping people build greater certainty for better moments, every day. The companies of OneAmerica Financial have been advancing financial security for almost 150 years, supporting millions of customers with solutions across life insurance, retirement, employee benefits and long-term care. As a people-first mutual organization, OneAmerica Financial prioritizes customers’ interests and maintains a long-term focus on both value and financial stability. For more information visit OneAmerica.com.

OneAmerica Financial^® is the marketing name for the companies of OneAmerica Financial.

Products issued and underwritten by The State Life Insurance Company® (State Life), Indianapolis, IN, a OneAmerica Financial company that offers the Care Solutions product suite. Asset Care form numbers: ICC18 L302, ICC18 L302 JT, ICC18 L302 SP, ICC18 L302 SP JT, ICC18 R532, ICC18 R533, ICC18 R539, ICC18 SA39, ICC18 R540, ICC24 R545, ICC24 R546 and ICC24 R547. Not available in all states or may vary by state.

About the Stevie® Awards

The Stevie® Awards, are the organizers of the world's premier business awards programs, recognizing Gold, Silver and Bronze Stevie® winners for the 23rd American Business Awards®.  All organizations operating in the USA — large and small, public and private, for-profit and non-profit — are eligible to submit nominations to the ABAs in a wide range of categories, honoring achievement in every aspect of work life. More than 3,600 nominations were considered in the judging process this year by more than 250 professionals worldwide, whose average scores determined the winners.

The American Business Awards and the Stevie Awards are not affiliates of the companies of OneAmerica Financial.

Contact:

Zach Osowski

Public Relations Manager

Zach.Osowski@oneamerica.com