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Origence - 10:30 AM - 11:15 AM Is your credit union looking to increase loans, improve operating/cost efficiencies or improve member experience? Please join us to learn how Origence solutions can help your credit union succeed! Origence is a CUSO owned by 123 credit unions and credit union leagues. We serve more than 1,100 credit unions nationwide and look forward to sharing our solutions with you! Debbie 11:15 AM - 11:45 AM Over 40% of credit union executives don't know their own member acquisition cost (MAC), even though their #1 goal is to grow the CU membership. To accomplish that goal sustainably, it’s imperative to measure this cost and learn how to leverage cost-effective digital member acquisition channels to optimize growth.