FMCG Gurus & Nutrition Integrated Present
The protein renaissance: what's next?
WEBINAR DATE:
11th June 2025
WEBINAR START TIME:
11:00AM (BST)
DURATION:
60 Minutes
Webinar Description:
Protein as a trend is nothing new. High protein products have dominated the market for years and have long since moved from ‘trend’ to ‘norm’. And yet consumer attitudes towards protein continue to shift, driven by the landscape of other trends – health and wellness, active ageing and weight loss, to name a few.
The constant change in attitudes inevitably drives a change in products – a never ending cycle driving both product innovations and purchasing behaviours. In the case of protein, a sports nutrition staple that’s become well and truly mainstream. So what’s next? Where does protein go from here?
In this webinar, Nick Morgan, founder of Nutrition Integrated, and Mike Hughes, head of research and insight at FMCG Gurus, come together to explore the subject from both a consumer and product perspective, drawing on new consumer research and product data to understand the evolution of the category and ask the question: are we entering the protein renaissance?
Speakers:
Mike Hughes
Head of Research & Insight at FMCG Gurus
Mike Hughes is Head of Research and Insight and has over 17 years’ experience analysing consumer trends across the food, drink and supplement industry. Mike has a particular interest in challenging industry perceptions when it comes to assumptions around how consumers think and behave, as well as identifying new and evolving trends across markets.
Nick Morgan
Managing Director at Nutrition Integrated
Nick is passionate about using data alongside an in depth understanding of science, the consumer and the active nutrition market to underpin business strategy and drive innovation. Nick began his career as an exercise physiologist in elite sport before establishing his own business in 2010. He founded Nutrition Integrated in 2017 to deliver specialist insights to businesses across the sport, active and lifestyle nutrition sectors, using carefully analysed data to help them cut through the noise of a rapidly growing market.
