Target Corporation announced that it is expanding its floral offerings with today's launch of Good Little Garden, the retailer's first standalone floral owned brand. Whether shopping for special occasions like Mother's Day or to simply brighten their own day, consumers now have more fresh flowers and potted plants to choose from on their Target run all year, starting at just $6.
Good Little Garden includes more than 60 options across seasonal and everyday assortments of fresh, colorful blooms and plants, including bouquets of fresh-cut roses, tulips, carnations and mixed flowers, starting at $6, potted plants and florals including succulents and orchids, starting at $15, special-occasion plants and flowers for Mother's Day, Father's Day, graduations and beyond, starting at $10, seasonal items to celebrate everything from springtime moments to holiday gatherings.
© Target Corporation
"Fresh flowers and plants play a big role in helping consumers observe important seasonal moments and create moments of joy every day, which is why I'm so proud of Target's newest owned brand: Good Little Garden," said Lisa Roath, executive vice president and chief merchandising officer of food, essentials and beauty, Target. "When you combine the amazing assortment our team has curated, and everything we've done to ensure we're delivering quality and freshness to stores nationwide, Good Little Garden is making it easier than ever to celebrate any occasion."
Good Little Garden is launching just in time for Mother's Day, and to celebrate, on April 27 select stores will host in-store events that include giveaways and a "build your own bouquet" experience featuring Good Little Garden flowers.
For more information:
Target Corporation
https://www.target.com/