Is "Machine Learning" overtaking "Big Data"?
"Big Data" vs "Machine Learning" Google Trends, 2012-2017

Is "Machine Learning" overtaking "Big Data"?

Big Data surged in popularity both as a field and as a popular buzzword around 2011. 

However, lately is has been losing its luster and Gartner in 2015 removed Big Data from its Hype Curve, replacing it with Machine Learning. 

We note that 2012 KDnuggets Poll asked When will Big Data go out of fashion, and the median prediction was 2015, so KDnuggets readers were on target (although they expected Smart Data to replace Big Data, not Machine Learning). 

Is "Machine Learning" now more popular than "Big Data"? 

We investigate this using Google Trends. 

Looking at the last 5 years, May 2012 - Apr 2017, worldwide, Big Data vs Machine Learning on Google Trends, we see that "Machine Learning" popularity is growing faster, and just this week (Apr 30 - May 6, 2017), the search volume for Machine Learning matched Big Data search volume for the first time! 


 

Fig. 1: Google Trends, May 2012 - April 2017, Worldwide 

"Big Data" vs "Machine Learning" search terms worldwide 

The drops in search volume correspond to Christmas/New Year holiday periods. 


If we limit the comparison just to United States, we see that "Machine Learning" already overtook "Big Data" around October 2016. 


 Fig. 2: Google Trends, May 2012 - April 2017, USA ,

"Big Data" vs "Machine Learning" search terms 


Finally, we also add 3 other popular search terms: "Artificial Intelligence", "Data Science", and "Deep Learning", and examine Google Trends for BD, ML, AI, DS, and DQ, worldwide, from May 1, 2012 to Apr 30, 2017. 

Read the rest on KDnuggets:

Machine Learning overtaking Big Data? 

http://www.kdnuggets.com/2017/05/machine-learning-overtaking-big-data.html

I think users may search using different keywords and search engines. Therefore, the use of google trends to come up with such conclusion is a bit weird.

Like
Reply
Harikrishnan Rajeev

Senior Data Scientist - Global Markets Technology @ Bank of America Merrill Lynch | Gen AI | Global Markets GPT

6y

Aren't these closely coupled. Why separate out , i would say machine learning would make use of big data .

Jason Cao

Data Science Lead @ Binance

6y

False comparison, machine learning can only live and breath in big data.

Like
Reply
Toby Lewis

OrdinalsBot, Novum Insights and MetaLink Capital

6y

However, if you compare AI, Artificial intelligence, big data and machine learning you get a very different looking picture. May be a false comparison? Though no doubt "machine learning" is a fashionable term. https://trends.google.com/trends/explore?q=ai,artificial%20intelligence,big%20data

Like
Reply
Agnieszka Jachimska

Data Nerd | Chemical Engineer | Healthcare Strategy

6y

totally agreed!

Like
Reply

To view or add a comment, sign in

Insights from the community

Explore topics