BELLA’S 2025 Beauty Award Winners Are Your New Favorites
The wait is over! BELLA Magazine is thrilled to unveil the winners of the 2025 BELLA Beauty Awards—our annual celebration of the most innovative, effective, and game-changing products in the beauty industry. After months of testing, reviewing, and evaluating submissions from top brands and emerging names alike, our expert panel has selected the very best in skincare, makeup, haircare, wellness, and more. These standout products have not only impressed with their performance but have also raised the bar for beauty standards in 2025. Get ready to discover your next must-haves!
Best In Makeup
Top-notch products, curated by Bella’s beauty experts to help you achieve flawless looks and express your individual style. From must-have foundations to game-changing lipsticks, discover the crème de la crème of the makeup world that will elevate your beauty routine.
Seis Cosmetics
Experience the ultimate in lip luxury with our highly pigmented, hydrating, and lightweight lipstick, featuring a semi-matte full-coverage formula that glides on effortlessly for a comfortable, long-lasting finish. Infused with vitamins and antioxidants for superior lip care, this vegan, gluten-free, and paraben-free lipstick comes in a beautifully sustainable case with magnetic closure and a delightful vanilla scent.
Editor’s Pick
Shiksona
A dual-purpose dynamo, ShikSona's BeautEase Face Mask & Primer is the key to a luminous look. The transformative concoction’s lightweight formula absorbs seamlessly, leaving no trace of residue. Whether it’s used as a leave-on face mask or worn beneath makeup during the day, let niacinamide, lavender oil, Japanese honeysuckle, and vitamin B5 work their wonders to leave your skin hydrated, firmed, and illuminated.
Best In Skincare
Beauty Icon Award
Discover the key to radiant, healthy skin. effective skincare products carefully selected to cater to all skin types and concerns. From revitalizing serums to hydrating moisturizers, these top contenders will transform your skincare routine and leave your complexion glowing.
Purdori
Purdori is winning the hearts of beauty enthusiasts everywhere with its rich, natural botanical formulas.
While most skincare products are filled with up to 80% water, up to 80% of each Purdori formulation is brimming with a trademarked blend called RO-ICE+™. This nourishing base contains rosewater, aloe vera, and ice plant extract, resulting in an effective skincare solution.
Suitable for all skin types, there are six products in the Purdori line: Age-Protective Brightening Serum, Brightening Essence Rose Water Toner, Nourishing Eye Cream, Anti-Aging Vitamin E Cream, Hydra Refresh Aloe Vera Lotion, and Soothing Natural Face Cleanser.
BEVERLY HILLS MD COSMECEUTICALS
Age Defy Retinol Body Oil: This first of its kind solution features an advanced blend of microencapsulated retinol, nourishing botanical oils, and smoothing antioxidants that are designed to help deliver visibly smoother, tighter, and even-toned skin. This luxurious body oil is as potent as it is gentle as it addresses the most stubborn visible signs of aging while rejuvenating the look of skin for a healthy, radiant glow.
Tight + Taut Ageless Complex Moisturizer: A silky moisturizer that melts into the skin providing targeting tightening and smoothing effects for a visibly, fresh youthful glow. This intensive cream is designed to help fade the look of wrinkles while delivering a visibly firmer, more radiant complexion.
Smooth + Firm Copper Peptide Concentrate: This lightweight firming serum features proprietary copper peptide crystals, hyaluronic salts, and niacinamide that form an elite ingredient combination that helps promote a visibly lifted, smooth look by enhancing elasticity and hydration. This first of its kind gel serum provides a radiant, youthful glow while helping skin look smooth, firm and even.
Resurface + Restore Youth Revealing System: This professionally developed at-home non-abrasive peel treatment combines the intense resurfacing effects of retinol with the firming action of peptides to help combat the look of wrinkles, age spots, large pores, and other textural imperfections. This two-part system will slough away dead surface cells to reveal a dazzling complexion.
Editor’s Pick
Weleda
The serum stick offers targeted hydration and nourishment for dry areas, enhancing moisture retention.
Facial Spray: The facial spray provides an instant burst of moisture, replenishes hydration for a dewy glow, and can be applied over makeup.
Brownkind
Brownkind is dermatologically designed skincare created for melanin-rich skin, combining science-backed ingredients with a proprietary Even Tone Defender™ complex to visibly improve tone, texture, and radiance. Clean, conscious, and crafted without compromise, each formula supports skin of color with targeted, gentle efficacy.
AV Laboratories
AV Laboratories, a luxury skin longevity brand that represents the apex in science-backed, age-defying skin care, has two hero products – Face Serum and Face Cream Light, powered by their groundbreaking AVL SOM3® biotech technology. These brand’s portfolio delivers scientifically optimized nourishment to combat fine lines, wrinkles, and hyperpigmentation, providing luxurious, age-defying results for radiant, healthy-looking skin.
Borghese
Experience radiant, balanced skin with Borghese's Advanced Fango Active Purifying Mud Mask—a luxurious treatment infused with rich volcanic mud, natural botanicals, and mineral-rich extracts to detoxify, nourish, and refine for a healthy glow.
Best In Hair
Privé
Be all things sleeker, smoother, and softer.. privé smoothing solution is a 100% silicone-free blow-dry gel designed to tame frizz and smooth the hair cuticle, delivering sleek, shiny results for both straight and curly styles. Enriched with bamboo for strength, jojoba proteins for elasticity, and baobab oil for hydration, it offers humidity resistance and a clean, fresh scent featuring lemon flower, verbena, and amber.
Editor’s pick
Yves Durif
It's the ultimate vanity brush: the Yves Durif Brush D'Or! The gorgeous gold bristled Brush D’Or is designed to feel restorative and empowering. Handmade in Italy of natural rubber resin with nylon bristles coated in a galvanized 24K gold finish, this luxurious and elegant essential is one-of-a-kind, and ideal for smooth and static-free styling.
Colleen Rothschild
The Colleen Rothschild quench & shine restorative mask is a color-safe, nutrient-rich treatment that hydrates, conditions, and strengthens hair without weighing it down. Get stronger, healthier-looking hair that’s softer, shinier, and irresistibly touchable.
Best in Body
Delight your senses with a collection of indulgent body creams, oils, scrubs, and treatments that are specially formulated to nourish and hydrate your skin to perfection. Elevate your bodycare routine with these exceptional products that deliver a spa-like experience in the comfort of your own home.
Rosy And Earnest
Pistachio Delight by Rosy & Earnest wraps you in creamy vanilla, toasted pistachio, and rich woods for a scent that’s utterly delicious—and totally unforgettable.
Editor’s Pick
Melan
Founded by a melanoma survivor, Melan’s SPF 30 Mineral Spray is a non nano zinc sunscreen with soothing hydration and a naturally refreshing scent for elevated, reef-safe protection. Leaving no white cast, Melan’s non-aerosol formula was made for all skin types and nourishes as it shields while giving back a portion of every purchase to support melanoma research.
Mellow Fellow
Mellow Fellow Wellness Roll Ons deliver targeted relief in a fast-absorbing, mess-free formula infused with CBD and essential oils, ideal for post-workout recovery or easing daily tension.
Mellow Fellow Rest Blend Gummies combine calming cannabinoids like CBN and CBD to help you relax, fall asleep more easily, and wake up feeling refreshed without grogginess.
Best In Travel
Innovative and must-have essentials that cater to the discerning traveler seeking both style and functionality. From chic travel accessories to cutting-edge gadgets and skincare kits designed for the jet-setting lifestyle, these award-winning products embody sophistication and practicality.
Helight
Helight is a first-of-its-kind, non-invasive red light sleep aid that uses a 28-minute cycle of precise 630nm light to reduce blue light effects, promote natural melatonin production, and support deeper, faster sleep—without any user intervention.
Editor’s Pick
Medi - Lift | YA-MAN
A wearable beauty device that is 100% hands-free and helps fully target cheek and lower face muscles while tightening and restoring skin to its youthful, plump appearance. Power up your beauty with instant results and cumulative benefits of Electrical Muscle Stimulation (EMS) technology. $400
Coolest Tools
From high-tech gadgets to game-changing devices, these tools are revolutionizing the way we approach skincare, haircare, and beyond.
Endospheres® Evolution
Endospheres® Evolution by Fenix Group is a third-generation innovation that redefines non-invasive beauty using Compressive Microvibration® technology and advanced engineering for enhanced body and facial treatments with no downtime. This powerful device embodies the European approach to beauty, where touch, massage, and lymphatic stimulation drive real results and deliver surgery-like outcomes to sculpt jawlines, slim waists, tone bodies, and set a new benchmark in holistic, tech-forward tools.
Editor’s Pick
Sipface Wrinkle Free Straw
Meet the Sipface Wrinkle Free Straw! An ergonomic straw that allows you to sip without pursing your lips to avoid creating fine lines around the mouth. The tip features a flattened and hourglass shape, providing you with the perfect lip grip! Available on Amazon.
Quip Ultra
The quip Ultra ushers in the next generation of smart toothbrushes. Featuring a seamless silicone design, unique precision touch bar, app connectivity and a revolutionary brush head system which delivers market leading levels of plaque removal with much lower environmental waste.
AgeLOC LumiSpa iO
AgeLOC LumiSpa iO is a dual-action, timesaving device featuring connected capabilities that simultaneously deliver superior skin-perfecting treatment and deep cleansing benefits.
