Company Name: iGuzzini Lighting USA
Company URL: www.iguzzini.com
Description: Trick Emotion is a groundbreaking lighting tool that redefines how light interacts with architecture. Designed by Dean Skira, Trick Emotion introduces the concept of emotion in motion - light that flows, adapts, and reveals the soul of architecture through dynamic movement. With its ultra-compact form and refined finishes, it blends seamlessly into facades, columns, and architectural elements, becoming invisible until light breathes life into the space.

What sets Trick Emotion apart is its optical engine: ten independently controlled sectors that can project static or dynamic segments, either individually or in unison. This allows for limitless creative freedom - beams can merge, separate, and shift in rhythm with their surroundings, producing a captivating radial effect that brings architecture to life. Whether gently tracing curves or emphasizing volumes, Trick Emotion turns every surface into a stage for poetic light expression.

Designed for both indoor and outdoor use, Trick Emotion integrates the DMX protocol with plug-and-play functionality, offering pre-set scenes or full control via ArtNet systems. Its high-intensity beams maintain uniformity across distances, ensuring consistent quality across various applications - from subtle residential installations to bold urban projects.

Trick Emotion’s design emphasizes flexibility and simplicity. Three mounting bases support a variety of configurations, with adjustable tilt and rotation to adapt to inclined or irregular surfaces. Thanks to its minimized dimensions and color-matched finishes, it becomes part of the architecture rather than an addition to it.

This revolutionary product doesn’t just illuminate - it choreographs. Trick Emotion transforms static environments into immersive visual experiences. With its optical innovation - featuring plano-convex toroidal lenses with micro-prismatic surfaces - it delivers clean, defined light while maintaining discreet integration. It enables designers and architects to “paint” with light, opening new expressive dimensions in architectural lighting.

Built in Recanati, Italy, Trick Emotion also embodies iGuzzini’s commitment to sustainability. Made with 97% recycled aluminum and designed to reduce material use and weight, it aligns with environmentally responsible building practices. Its compatibility with smart lighting systems supports efficient energy consumption, making it a choice that’s as sustainable as it is visionary.

With Trick Emotion, light becomes motion, and architecture becomes experience.
Product page: https://www.iguzzini.com/us/trick-emotion/
Product Collection Name: Trick