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A Self-Publisher's Companion Paperback – March 1, 2011

4.5 4.5 out of 5 stars 46 ratings

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No matter what kind of book you want to publish, the advice, inspiration and down-to-earth tips in this book will help you get to your goal. Joel Friedlander, one of the leading advocates for self-publishing on the internet, draws on a lifetime of experience helping self-publishers launch their books. He demystifies book publishing and, in the process, answers your questions about how to use social media, the importance of sound book construction, and the critical tasks that confront the modern self-publisher. As independent publishing becomes more popular with authors and readers, A Self-Publisher's Companion will show you the new way to publish and promote your book. From ebooks to iBooks, the author also shows how the move to ebooks is affecting independent publishers, and how best to approach the opportunity presented by Amazon's Kindle, Apple's iPad and all the other ebook readers. Drawn from his popular blog, TheBookDesigner.com, this book will help ensure self-publishers don't get left behind.
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Editorial Reviews

From the Publisher

"Book publishing is changing-for the better. This book explains the new and better ways to publish and promote your book. Don't be left behind."
-
Dan Poynter, The Self-Publishing Manual

"Should one seek to go their own way, this book is a great lesson plan, from the mindset to the mechanics. This is actionable material, and worth your money."
-
Chris Brogan, co-author of the New York Times Bestseller, Trust Agents

"Filled with valuable insight and practical tips, this book is highly recommended for aspiring authors."
-
Dana Lynn Smith, The Savvy Book Marketer

"Finally, an Honest Advocate for First-time Authors! A lucky break indeed! For new writers immersed and perplexed with the intricate world of self-publishing options, Joel Friedlander's, A Self Publisher's Companion, is a tool they can utilize to clarify the journey and organize their goals. Commonly, new authors waste precious time and resources in failed attempts to self-promote their self-published works. Joel's book offers clear and comprehendible avenues for unmatched success. A must read for first-timers!"
-
Carol Denbow, Senior Executive Editor, Plain & Simple Books

"A unique and important addition on the subject matter of self-publishing and why you should think about it."
-
Zoe Winters, author of Smart Self-Publishing, Becoming an Indie Author

"This book is evergreen, it will outlive the latest tools and techniques in the online world. It resonates with Joel's many years of experience within the publishing world, his love of content creation and beauty as well as his amazing skills as a popular blogger. Highly recommended for anyone considering the self-publishing route or if you want to know more about aspects of publishing in a digital age. I have self-published four books now and still found myself jotting down notes from the useful information."
-
Joanna Penn, TheCreativePenn.com

From the Author

I wrote this book to explain the world of self-publishing to authors thinking about getting into print or e-books. With the rise of print on demand technology and the coming of ebooks, it's time for every author to consider taking control of their publishing destiny. There's no reason for writers to postpone their writing career any more.

Product details

  • Publisher ‏ : ‎ Marin Bookworks (March 1, 2011)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 232 pages
  • ISBN-10 ‏ : ‎ 0936385111
  • ISBN-13 ‏ : ‎ 978-0936385112
  • Item Weight ‏ : ‎ 9.5 ounces
  • Dimensions ‏ : ‎ 5.25 x 0.53 x 8 inches
  • Customer Reviews:
    4.5 4.5 out of 5 stars 46 ratings

About the author

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Joel Friedlander
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Joel Friedlander was born in the Bronx, New York. Raised in Westchester he attended school in Buffalo and Danbury, Connecticut. He is the author of "Body Types: The Enneagram of Essence Types." He has won the AIGA "50 Books of the Year Award" for his work at Aperture Publishing, and the Printing Industries of America Gold Award for his book design and production. He is the owner of Marin Bookworks of San Rafael, California. Joel is also the author of the Self-Publisher's Quick & Easy Guides, a series of subject-specific e-books that help to solve questions for self-publishers. These are available as PDF downloads and Kindle e-books.

In 2011 Joel published A Self-Publisher's Companion, Expert Advice for Authors Who Want to Publish. Drawn from his blog posts on www.TheBookDesigner.com, this book has been widely praised as an introduction to the new world of indie publishing. Joel's articles are also published on Publetariat.com, SelfPublishingReview.com, The RIT Open Publishing Lab, and as an author of exclusive content for CreateSpace.com. For more information on Joel, please see his blog at www.TheBookDesigner.com.

In his spare time Joel enjoys mountain biking, spending time with his family and cooking and baking for friends.

Customer reviews

4.5 out of 5 stars
4.5 out of 5
46 global ratings

Top reviews from the United States

Reviewed in the United States on April 20, 2011
Containing both practical advice and inspiring insights for any author wishing to choose self-publishing as a career choice, this guide is a gem. While an enthusiastic advocate of self-publishing, the author is also realistic about what the requirements and challenges are for the self-published author. Anyone following me on Facebook would know how useful I found this book by the number of times I shared excerpts from it!

With an easy-to-read style and excellent presentation/formatting, this book offers advice on a range of areas that an author must consider before choosing this path. From a psychological assessment of what it takes to become a successful (and happy) self-published author, to a compelling vision of the future of e-books and detailed advice on the best use of social media, this book is rich in knowledge and guidance.

What I enjoyed most about this book was the positive, upbeat tone: this is a well-balanced look at an industry that is in the throes of major changes. The author sees both self-publishing and traditional publishing as equally professional, and this sense of respect imbues the guide with a mature and comforting wisdom that can only encourage authors in the path to publication.
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Reviewed in the United States on September 17, 2013
Friedlander's book is a compilation of a series of blog posts divided into categories that have been edited for this volume. Friedlander's voice is natural and friendly, and his articles are short and interesting. As he says early on, his book is not a how-to but rather a companion that introduces the subject of self-publishing to those contemplating plunging into the field. And simply put, self-publishing is not for the faint of heart.

Friedlander wants you to be sure that you want to enter self-publishing before you do, so he asks you questions that are geared toward you recognizing in yourself the ability to handle all the ins and outs of the trade, your goals for writing and publishing, and all the business-specific needs of the process of getting your books published. He wants you to know the basic issues so that you can set clear goals for yourself that will better organize and tailor the details of the self-publishing process to your book so that it can be a more fulfilling rather than a problematic endeavor.

Friedlander's other key points include:
* Finding your niche and marketing directly to them in as many ways as possible,
* Using social media and other marketing channels to network and promote your book,
* Building an author platform even before you begin the self-publishing process, through social media and other methods,
* Learning about interior book and cover design, as well as the other parts of the publishing process, including editorial and marketing, and, most important,
* Understanding that you cannot and should not do it alone; finding professionals in all the major departments of publishing is indispensable to keeping your sanity, retaining joy in the process, getting the book published in a timely manner, keeping an eye on your budget, and enabling you to keep creative control, which is a major reason why so many authors enter self-publishing.

Friedlander's book definitely instructed me in the preliminary points and aspects of self-publishing, and has inspired me to venture into the field in the near future. I certainly recommend the book for anyone who'd like to self-publish because it is full of clear, invaluable information on the subject, and helps readers recognize the pros and cons of the process via its many details. Above all, Friedlander wants his readers to be positive that they can handle the process before they move full-steam ahead into the field; this is why he asks his readers questions and offers so much thoughtful advice, and for this I commend him.
Reviewed in the United States on May 6, 2011
Every now and then a book comes along that I discover is an essential tool in the author's must-have resources. A Self-Publisher's Companion is one of those tools without question. Written for the author who is stepping into the publishing world new or the author who has a few books under his or her belt, this book has something for everyone.

Throughout the book, you'll find nuggets and gems hidden away that will make your path to publication smoother than you thought possible. Joel has as way of showing you how the dream of publishing your book is not only possible, but something that YOU can really do. But his book goes beyond the positive affirmation by preparing you for the reality of publishing.

Not only is this book full of tips and lists to help you understand the self publishing process, but the material is presented in a way to explain why you should or shouldn't do things. It's almost like sitting at the feet of a professor with more than just academic knowledge, but one who has done it over and over while helping countless authors do it as well.

Joel taps into his decades of industry leading experiences and shares that with you in this book. Already, I have found myself reaching for it a number of times. This resource is unique in that you can read through it cover-to-cover, or jump to the sections as you need it and walk away with exactly the advice you need.

There are a lot of great publishing books out there, but in my opinion, A Self-Publisher's Companion belongs on the short-list of resources that you'll need as an author.

Top reviews from other countries

Orna Ross
5.0 out of 5 stars Excellent Resource for Starter Self-Publishers
Reviewed in the United Kingdom on June 13, 2012
When it came to choosing a book design advisor to the Alliance of Independent Authors, there was no contest. Joel Friedlander had distinguished himself as a guide to the tricky world of self-publishing print books. And it quickly became clear that there wasn't any facet of the business that the man didn't understand.

Or any insider secret that he was unwilling to share.

Indie authors: if you are seeking a self-publishing companion who is clear, concise, knowledgeable, generous and wise, you've found what you are looking for.

Orna Ross
Director
Alliance of Independent Authors
One person found this helpful
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Dr. Peter Davies
5.0 out of 5 stars Helpful advice
Reviewed in the United Kingdom on November 28, 2012
This is a useful book. It makes the self publishing system seem very simple, straightforward and worthwhile. Read this and join in this revolution.
Jimg
2.0 out of 5 stars There are some useful tips on the pitfalls to avoid but the aim ...
Reviewed in the United Kingdom on October 24, 2014
If you are looking for guidance on how to publish your book this is not for you. The author clearly knows his subject but seems reluctant to share it.
There are some useful tips on the pitfalls to avoid but the aim of the book seems to me to be to drive you towards hiring a professional book designer (such as the author) rather than helping you to do it yourself.
One person found this helpful
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