Gloria Hunniford became emotional as she spoke about her late daughter losing her hair as Nadia Sawalha revealed she is going bald.
The Loose Women panel were discussing female hair loss when Gloria teared up about the side effects of Caron Keating's cancer battle.
She said: "When my Caron lost her hair, I can hardly say this without weeping, she had beautiful long hair and to see that being cut to get ready for it.
"Her loss of her hair she would never let her little boy see her without the wig, so sad," she cried.
Curly-haired Nadia explained that she had been diagnosed with a balding gene which means she is losing her hair.
"My hair is actually a quarter of what it used to be," pointing to her hair line she said, "It's started with a little patch here, more and more hair kept coming out.
"Obviously with any mum my I'd lost a lot of hair with my babies, but it didn't start to grow back. I eventually went to the top guy in London and it was the most horrendous appointment.
"He got this massive magnifying glass out and was going through my hair and he said 'I'm really sorry to tell you but you have the balding gene'.
"He explained to me that you don't just lose hair because you are getting older you have the balding gene or you don't. Not everybody loses their hair."
Nadia revealed she is upset about the idea of losing her gorgeous curls: "It is just devastating for me. I am really, really worried about it. I don't know what to do because I do define myself with my hair. I feel really shallow about it."
The mum-of-two said she "felt guilty" about her fears as she "didn't have cancer why am I worrying about it, I'm still here", but her fellow colleagues reassured her it was a natural thing to worry about.
Ruth revealed that eight million women in the UK suffer from hair loss due to cancer and all other sorts of reasons, 90 per cent of women say they feel defined by their hair.
* Loose Women is on weekdays, ITV at 12.30pm