Social network scientists have shown that emotions and values can spread in a community with the same patterns as infectious diseases. They have described how the people who are most connected to others may be the first ones to get hot gossip, but they are also most likely to get the scary new virus that has just shown up in town. These observations suggest an interesting opportunity for making health care better, and even more efficient – if health care organizations can figure out how to create an “epidemic of empathy.”
How to Spread Empathy in Health Care
Lessons from social networking theory.
July 17, 2014
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