“Millennials care about online privacy—but only to an extent that’s convenient,” Megan Meagher writes for Forbes, noting they are supplying data brokers with thousands of data points about themselves that are then turned into consumer profiles that can be detrimental to their options as customers. However, she writes, millennials take on causes quickly, and issues that were once innocuous become pressing overnight given online forums like Facebook that allow campaigns to travel at warp speed. Given that, it’s “only a matter of time before marketers are held accountable for any unpalatable practices they undertake involving the use of personal data,” Meagher writes, suggesting companies would be wise to get ahead of such a revolution.
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