LinkedIn (NYSE: LNKD) announced after Tuesday's market close that it has entered into an agreement to acquire Bizo, a firm with the goal of enabling better marketing to a professional audience, for $175 million in a 90/10 cash and stock deal.

Wunderlich analyst Blake Harper said in a note Wednesday that through the integration of Bizo's business-to-business solutions, LinkedIn should be able to create more targeted and relevant ads for its members.

Harper said he views the acquisition price "favorably", noting it represents a 4.4 x P/S multiple on fiscal 2013 revenue and a 2.2 x P/S multiple on estimated fiscal 2014 revenue, which assumes a continued 100 percent year-over-year growth rate.

Looking forward, Harper said Bizo could add as much as $100 million in direct revenues in fiscal 2015.

Speaking on both this and the company's recent acquisition of Newsle, Harper wrote, "We view both acquisitions as a way to accelerate and complement LinkedIn's efforts to buiil out a marketing API solution for publishers and agencies."

He added, "We expect additional upside in our fiscal year 2014 and fiscal year 2015 estimates and recommend buying the shares here."

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