Top 10 Tools That Will Take Your Social Media Marketing to The Next Level

Social media marketing continues to be one of the most cost-effective online marketing strategies. Unlike paid advertising, it’s possible to grow your visibility and build awareness about your brand without directly paying for it.

These social media tools will help you to find more content to share, schedule your posts efficiently, measure and analyze the effectiveness of your campaigns, and use those insights to improve your campaigns.

1. Buffer

Buffer is one of the most recognized tools in the industry. With it, you can schedule any types of posts across any platform you want, even specifying patterns of posts, such as “every day” or “weekdays.” You can also use Buffer to follow up on your posts, evaluating which ones were most effective, and why they were effective.

2. Sprout Social

Sprout Social is an all-in-one social media marketing tool to help managers better control their efforts. It features multi-level access, allowing directorial control, and access from lower-level team members to better coordinate and delegate tasks. It comes with full post scheduling capabilities, a detailed analytics platform, and even a social listening platform to better understand how your demographics use your platforms of choice.

3. MeetEdgar

MeetEdgar is a social media scheduling tool that allows you to recycle old posts. All you have to do is organize your posts by category, schedule your content by category, and then Edgar will automatically go through and post your content from each category. Once it’s gone through all of your scheduled posts, it will start recycling the older updates.

4. Hootsuite

Hootsuite is a simple but powerful tool for the average social media marketer. With a free version and relatively inexpensive paid options, you can use Hootsuite to schedule posts in advance on a number of different social platforms and measure analytics to understand how your content is performing.

5. IFTTT

IFTTT is an acronym that stands for “if this, then that”. With it, you can combine different tools together to create individual “recipes,” or sets of instructions. For example, you can set it up to send a tweet every time you make a new Instagram post. It’s a bit tricky to get used to at first, but you can use other recipes to simply plug and play. Best of all, it’s completely free to use.

6. SocialOomph

When you first look at SocialOomph, it may seem simpler than some of the other apps on this list, but its functionality makes it a keeper. With SocialOomph, you can bulk upload a mass of different updates all at once. For example, you can list a number of blog posts in a text file and upload them to be randomly distributed at certain time-based intervals on the platforms of your choice. Here, you’ll also have access to intuitive follower analysis features and tools to help you improve your audience engagement.

7. BuzzSumo

BuzzSumo is one of the best tools we’ve found for discovering new, fresh, or popular content on the web. With it, you can plug in a topic or a selection of keywords and find a breakdown of some of the most popular trending posts in those categories, as well as a list of influencers who are sharing that content. This is an excellent way to learn new ideas for your content marketing and social media campaigns, as well as to identify influencers in your industry who can help you grow your following, visibility, and reputation.

8. Feedly

Feedly is best known as a content discovery tool, like BuzzSumo, but it works a bit differently. Feedly is a content aggregator, and you can use it to collect content from any number of different areas, combining your ideal reading material into a single feed that you can peruse at your leisure. It won’t offer the same in-depth metrics that BuzzSumo does, but it will give you ample reading material, so you never run out of things to post about on your social profiles.

9. Oktopost

Oktopost is a social media management tool specifically designed for B2B companies. It allows you to schedule your content, measure its effectiveness, curate content to share and listen to the social conversations that are important for your business. It even helps you to manage large social media teams.

10. Tagboard

Tagboard is a social listening tool. All you have to do is plug in a term, topic, or hashtag, and you’ll see how that topic has been discussed in the social sphere. It’s an advanced way to monitor things like brand and product mentions, but it’s also a useful tool to generate new ideas on what to post and how to engage your audience (especially as trends develop).

These 10 social media marketing tools will help you take your social media results to the next level.