The Ten Commandments of Paid Social Media
Posted by: Niels Kvaavik, VP Sales – North America
Many brands are in a similar position right now in terms of social media maturity. They have established a strong presence on the main social platforms and have committed to content marketing — either setting up dedicated internal teams or working with agencies to deliver and manage their organic social content.
The next step for these brands is the transition to paid social. Here is my list of ten essential processes that will give you the best chance of success in your paid social campaigns:
1. Have Clear Objectives
Be clear on your targets and how success will be measured. Keep your objectives simple and align them to your business goals.
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