There is a growing network of people — including the leaders of companies such as the Container Store, Starbucks, Trader Joe’s, Patagonia and Whole Foods Market (of which one of us is the co-CEO) — building their companies based on the idea that business is about more than making a profit. It’s about higher purpose. We are a part of this group, and host a set of conferences each year to share the guiding principles and best business practices that we have come to call “conscious capitalism.” Every year, we come in contact with more leaders — perhaps like you — who share these beliefs.