Dear {"ANONYMIZED":"2020-01-07"},

At a recent conference, four leading fundraising and communication experts shared their insights. These four insights will make you a better communicator:

• “Conversations help build understanding.” —Simone Joyaux, an internationally recognized expert in fund development, board and organizational development, strategic planning, and management.
• “Think of email as a ‘gratification delivery device’”—Tom Ahern, the leading donor communications strategist.
• “Read fewer minds. Ask more questions.” —Rachel Muir, nationally recognized nonprofit founder and thought leader.
• “Not all nonprofit communications are for fundraising.” —Kivi Leroux-Miller, author and communications consultant.
• My corollary: All nonprofit communications are donor communications. (Learn why I think this from "Raise Your Voice: A Cause Manifesto.")
  

The one thing you'll want to remember at every interaction: Marketing isn’t about telling your customers how great you are, it’s about how great you make your customers feel.

{"ANONYMIZED":"2020-01-07"}, thank you for all the good you do,

Brian Sooy