Paula Deen, the former Food Network star who fell from grace last year, is launching a new digital network in September. Deen is using prime real estate on her website to promote the new venture.
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Paula Deen is getting her own digital network, y’all.
Paula Deen Ventures will launch in September the Paula Deen Network, an interactive digital experience that will allow viewers access to Deen and her Southern home cooking on computer, smartphone or tablet.
The Paula Deen Network will be a paid subscription-based online offering. Early registration will begin in July. Fans can sign up now to receive updates at PaulaDeen.com, where Deen has also taken to promoting the new venture.
Programs for the Paula Deen Network will feature short-form and long-form content. Shows will follow themes for every day, such as “Leftover Mondays” and “Taco Tuesdays,” as well as holiday-themed content. A sample of some of the specific shows includes “20-Minute Meals,” “Paula Cooking Light” and “One Dish, Three Ways.” Paula will also showcase lifestyle segments highlighting the best of Southern living, such as decorating tips for the holidays and discovering hidden treasures with local merchants.
“While Paula had several offers to return to broadcast television, she ultimately decided to launch the Paula Deen Network because it gives her a greater level of direct access to her millions of fans when it is convenient for them,” said Paula Deen Ventures CEO Steven Nanula, in a statement. “In addition, Paula will enjoy full creative control of the shows, recipes and content, and be able to give her fans exactly what they love most about her. With 4.2 million fans on Facebook and 1.24 million followers on Twitter, it was clear to us that an interactive digital network was the way to go.”
