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The Town of Wasaga Beach is creating a new branding strategy. The new branding will redefine the town’s image and showcase the town’s unique identity to help separate Wasaga Beach from other municipalities. This new branding will help to communicate our clear unified vision for the future in an effort to build citizen pride, investment attraction and business expansion and retention. By solidifying a common vision, identity, and image, the town of Wasaga Beach can better communicate and market our community.
The Town of Wasaga Beach will conduct a branding exercise which will conclude in 2022 and result in a new Branding Strategy and related materials to support its delivery for Council consideration. This exercise is being led by the town’s Economic Development Department with support from the Branding Committee.
The Town of Wasaga Beach is creating a new branding strategy. The new branding will redefine the town’s image and showcase the town’s unique identity to help separate Wasaga Beach from other municipalities. This new branding will help to communicate our clear unified vision for the future in an effort to build citizen pride, investment attraction and business expansion and retention. By solidifying a common vision, identity, and image, the town of Wasaga Beach can better communicate and market our community.
The Town of Wasaga Beach will conduct a branding exercise which will conclude in 2022 and result in a new Branding Strategy and related materials to support its delivery for Council consideration. This exercise is being led by the town’s Economic Development Department with support from the Branding Committee.
What does Wasaga mean to you? The Town of Wasaga will be developing a new comprehensive brand for our community but before we get creative we want to hear from you. Thank you for your feedback and insights. We look forward to reviewing.
Wasaga Beach Branding Strategy has finished this stage
Apply to Simcoe County Economic Development Grant program to leverage 75% of the project budget from the program.
Release RFP and Review Submissions
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Post the Comprehensive Branding Strategy Request for Proposal (RFP). and review submissions following the deadline.
RFP Award
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Council awarded the contract for the development of the Town of Wasaga Beach Comprehensive Branding Strategy (RFP#2021-EDO-01) to Scott Thornley + Company Inc. following a recommendation from staff.
Funding Approved
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Approval received from Simcoe County Economic Development Grant program.
Project Kick off
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Public Engagement
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Creative Development
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Review and Presentation to Council
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Complete
Wasaga Beach Branding Strategy is currently at this stage
