Two New Tools for Your Best Holiday Campaigns

To make this easier, we're introducing two new tools to help you find the creative that fits best in each placement based on performance and then easily assign different versions of your ad to each environment it's running in.

Learn what creative works best with each audience and placement using dynamic creative and then deliver ads that flow naturally in each environment using asset customization. These tools will help you streamline your holiday campaign and optimize your ad spend.

We understand your time is limited and you need to experiment with a variety of ad options to find the one that will win this season. Dynamic creative automatically explores and delivers a series of ad variations based on the images, videos and text you include. Dynamic creative will analyze which version of the ad performed best with each audience and in each placement, including News Feed, Instagram and Audience Network, giving you the insights you need to run the most effective ads and drive results for your business.

We're always looking for ways to make advertising on our platforms more efficient for marketers and meaningful for people. As we keep improving our ad tools, we'll continue to provide greater flexibility and control for advertisers.

To learn more about designing creative assets for different ad placements, see our Ads Guide.