Hispanics' penchant for social media suggests brands should consider creating bilingual campaigns tailored for those platforms with a multicultural storytelling approach, Yesenia Reinoso writes. After all, social media presents the ideal opportunity for brands to authentically connect with Hispanic audiences through the blending of content and culture.

TelevisaUnivision's ViX+ is now available on DISH Network and SlingTV, offering Spanish-language programming for $6.99 a month. Subscribers get access to 4,000 hours of live sports, which includes UEFA Champions League, Europa League, and Conference League games, as well as more than 10,000 hours of programming.

Google Ads users now have access to an asset library where campaign videos and images are stored for App, Discovery, Display, Local and Performance Max promotions. Also, Google's video creation tool has rolled out with templates geared for YouTube campaigns and a text-to-speech tool can be used for voice-overs in 10 languages, including English, Mandarin and Spanish.

TikTok is making its platform more accessible by slowly rolling out auto-generated closed captions, video description and text sticker translations. The features will initially support English, Spanish and seven other languages.

GSTV is partnering with kiilimon to debut a myriad of content targeting Hispanic and Spanish-speaking audiences, expected to reach more than 10 million viewers monthly. "With GSTV's national scale and targeting, rather than retrofitting general market content, we have a unique opportunity to curate entertainment specifically for millions of our Hispanic viewers," said GSTV Senior Vice President of Business Operations Violeta Ivezaj.

A My Code study revealed that 71% of multicultural Americans consume digital video, with online use for Hispanics adults reported as “particularly strong.” Video, podcasts and social media use are key with Hispanics.

Did you miss yesterday's webinar Navigating an Increasingly Critical Hispanic Cultural Environment? Brand new research shows where is Hispanic culture marketing heading. Watch here.

The Hispanic Marketing Council's job center is where specialized employers and employees can connect. Check out the latest postings. You also can place your post at the HMC Job Center on our site. HMC members can post for free (non-members $100 fee per posting). Get your free code by emailing info@HispanicMarketingCouncil.org.

SmartBrief publishes original posts about marketing at SmartBrief Originals. Submitting guest posts is a great way to share your perspective and strengthen your credibility. If you're interested in seeing your work published at SmartBrief.com and possibly in this newsletter, email SmartBrief your ideas. All posts must be original, not already published or self-promotional, and focused on thought leadership, trends, etc.