Collective Health announced Alison Worthington has joined its executive leadership team as Chief Marketing Officer. As CMO, Alison will build and lead Collective Health’s marketing efforts to help scale the organization’s mission to transform the future of healthcare. Alison brings with her decades of leadership experience from working for notable brands like Coca-Cola, Method, Microsoft, and Starbucks. In addition to her enterprise experience, Alison built a consulting practice as an interim CMO with startups and growth companies like Ancestry.com, GoPro, and Bragg Live Foods, to pivot business strategy, improve storytelling and create marketing plans. Her experience scaling brands and startups is a key asset for Collective Health as the organization continues its rapid growth, building on the momentum of their recently announced strategic partnerships.
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“There’s no bigger problem to solve today than the costs and disparities in healthcare. I’ve always been inspired by solving big problems within mission-driven organizations, whether it’s disrupting toxic cleaning at Method, search at Microsoft, or healthier food options at Coke and Starbucks”
“Alison is an exceptional leader and experienced CMO,” said Ali Diab, co-founder and CEO of Collective Health. “She understands that having people at the center of how we deliver and design our products is essential to fulfilling our mission. As a business, we are at a critical inflection point and have significant momentum going into the second half and an exciting future roadmap. Alison’s strong business acumen and experience across both startups and large enterprises and their clients will strengthen our partnerships, continue to evangelize our brand story, and engage our customers and members, driving sustained and scalable growth.”
“The pandemic has accelerated both digital transformation and the consumerization of healthcare. Consumer demand and the power of partnerships and technology have converged to create momentum for positive change in how we experience healthcare. Collective Health is on the forefront of that change, having built a human-centered, technology platform that is as intuitive and seamless as what consumers have come to expect from Netflix or what businesses appreciate from Square or Shopify. As partnerships become increasingly important, I’m excited to pivot and position Collective Health’s flexible ecosystem to improve the healthcare experience for all in this country,” said Worthington.
Alison’s three decades of experience starting in consumer marketing and expanding to technology shaped her belief that the most successful and meaningful products are those grounded in understanding and delivering on a better customer experience. Recognizing that healthcare is a deeply human and personal experience, she is energized by the rapid pace of change and the role Collective Health plays in creating a flexible, scalable infrastructure to empower better health decisions and healthier lives for all. Focus on the customer will guide how she brings Collective Health’s vision to life with strategic, purposeful marketing and thought leadership that reflects the voice and needs of clients and members.
“There’s no bigger problem to solve today than the costs and disparities in healthcare. I’ve always been inspired by solving big problems within mission-driven organizations, whether it’s disrupting toxic cleaning at Method, search at Microsoft, or healthier food options at Coke and Starbucks,” said Worthington. “I’m excited to be joining an organization with a strong vision, differentiated product, authentic leadership and remarkable investors at such a pivotal time in our growth trajectory. The best marketing is the endorsement of your end customers. Collective Health’s 70+ Net Promoter Score consistently speaks for itself. I look forward to bringing those stories to life to share how we can improve the healthcare experience for all.”
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