Practical guide to localising your brand

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Slides from Olga Andrienko's talk at JEMSS Digital and Social Media Marketing Conference

Marketing

Social proof: Embedded Twitter feed. Site: culturedcode.com

Social proof: Friends that already liked the page on Facebook

Amplify content sharing: Use Highlighter & Click2tweet

Boost sales with Facebook Shop section on pages.
Company: Dressific

Answer clients’ questions on social via SproutSocial
Company: SEMrush

Answer FAQ with the Facebook messenger bots
Company: Don’t Panic Events for SAScon

Customer support on Facebook – your time to shine
Company: Skyscanner

Customer support
on Twitter (Russian)
Company: Rutaxi

Proactive Hilton support – discovering Qs on relevant markets
Company: Hilton hotels

Encourage your audience to spread the word for you!

How to win social media exposure at
the event: Designs with quotes
1. Follow the hashtag on
social media/ listen to
interviews - track any
type of activity from
the conference OR ask
for quotes if you’re
there
2. Create a design (in
Canva.com, Snappa.io
or other)
3. Share on social media
and tag all speakers in
the post + the
conference

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Practical guide to localising your brand

1. Practical guide to localising your brand @Olgandrienko #BrightonSEO

10. Social proof: Embedded Twitter feed. Site: culturedcode.com

11. Social proof: Friends that already liked the page on Facebook

12.

13.

14. Amplify content sharing: Use Highlighter & Click2tweet

15. Boost sales with Facebook Shop section on pages. Company: Dressific

16.

17.

18. Answer clients’ questions on social via SproutSocial Company: SEMrush

19. Answer FAQ with the Facebook messenger bots Company: Don’t Panic Events for SAScon

20.

21. Customer support on Facebook – your time to shine Company: Skyscanner

22. Customer support on Twitter (Russian) Company: Rutaxi

23. Proactive Hilton support – discovering Qs on relevant markets Company: Hilton hotels

24.

25.

26.

27.

28.

29.

30.

31. Encourage your audience to spread the word for you!

32.

33.

34.

35. How to win social media exposure at the event: Designs with quotes 1. Follow the hashtag on social media/ listen to interviews - track any type of activity from the conference OR ask for quotes if you’re there 2. Create a design (in Canva.com, Snappa.io or other) 3. Share on social media and tag all speakers in the post + the conference

36. Turn your SlideShare decks into a lead generating tool

37.

38. Oreo Daily Twist Durex #CondomEmoji

Practical guide to localising your brand

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