The coronavirus pandemic has blown a big revenue hole in one of the most reliable periods in advertising: upfronts season. The TV ad market has been upended, with advertisers planning to spend one-third less than usual in this year’s upfront due to the uncertain economy, which has also left networks scrambling to reassess their schedules after live sporting events were canceled and production sets shut down.
At the same time, stay-at-home orders have led to a spike in TV viewership, especially on connected TVs where minutes
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