The DMA has created a new social media scorecard based on a survey it ran amongst UK Social Media marketers to rate the usage of social media platforms. The scorecard summarised in the infographic is split into 3 areas: campaign planning, execution and post campaign analysis. The Infographic shares the findings:
According to Lynsey Sweales, member of the DMA Social Media Council and CEO of SocialB UK,
'The Social media scorecard is crucial for marketers to make an informed decision when choosing social platforms for their campaign. ROI metrics do not give marketers a full picture of the other factors they must take into account.
For now, Facebook is the most marketing friendly platform in terms of functionality and post-campaign analysis but it will be interesting to see how this will change over the next 12 months. Only a handful of the marketers who took part in the survey were using image and video-based platforms such as Pinterest, Instagram, Vimeo and Snapchat, which is why the results aren't included in the scorecard.'
By Susanne Colwyn
Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.
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