Social Media Network Guide (Dos / Don'ts) 2014
While the jury’s still out on a better way to pluralize don’t, it’s a very useful graphic. We’ve taken a look at 11 major Social Media networks and explain various ways to use them for your business strategy. The Social Networks included in this infographic are:
- Google+
- Youtube
- Flickr
- Tumblr
- Slideshare
The uses of the social network are based on customer communication, brand exposure, site traffic and SEO. I feel this guide is very important because each network poses different uses for content. All can be viable, but of course just because a particular social media avenue exists doesn’t mean it will necessarily be a surefire way to win conversions or to justify spending hours upon hours of your company time using it. In other words, don’t just use a social channel just because it seems like everyone else is doing so. You must make sure it’s within your business goals and strategy first and then proceed.
The timeless “thumbs up/meh/thumbs down” method was used to rank all the networks; it’s easy to understand and gets through the clutter to get to the point. Analyze each network with your own goals and ideas in mind and see just how relevant each network may be to your business strategy or plan for 2014. I found it particularly interesting to look at networks such as Google+ and LinkedIn and see how they have the potential to help your business in conjunction with heavy hitters such as Facebook and Twitter. Of course, that doesn’t mean standards such as Facebook aren’t still relevant – it’s all about finding your niche.
Hassan Bawab, founder and CEO of Magic Logix, integrated marketing agency, is a leader in cutting edge technology and an innovative keynote speaker/writer and an author of "How to Work with a Digital Marketing Agency". @HassanBawab
Special thanks to Chris Apaliski who helped me writing this post.
Content Marketer | Copywriter | SEO Consultant
9yI think this infographic is well designed and compelling -as any infographic ought to be! However, I have substantial doubts as to the veracity and/or usefulness of its content. Most notable is the fact that the graphic is not labeled B2C (versus B2B) as it is want to address mainly businesses facing consumer markets. Also, I think there may be a bit of over-simplification on a couple of the larger sites. My belief is that sites like Reddit and Slideshare (now owned by LI) are not really social networks at all,,,but in effect Communities. This is especially true for Reddit -now owned by Conde Nast Publications, which somehow manages to RuLE Headlines,(¬ just on the Web;; But on Broadcast Media as well!) Otherwise, I'd agree with most of the assessments. Twitter especially; whereas it is no longer a community (like G+/LI/Reddit/Tumblr)- but now an Outbound distribution channel ;alththough you can still count on Journos there to feed you instantaneous/live news that can trend.
RTA, Emirates, Hyatt, SMEs. Corporate identity, Marketing strategy, Getting it all done.
9yThe detail is everything heh?
Social Media Strategist, Advisor, and Consultant. (Retired)
9yGood content, but needs care with proofreading.
Educator | Problem-solver | Agent of Change
10yGreat quick reference guide! Thanks for sharing.
eMobility | Entrepreneur | Digital Transformation | Enterprise Solutions | IT | Agile | Customer Journey | Electric Vehicles Charging Infrastructure | Management | Leadership | Public Speaking | Heterogeneous | Telecom
10yVery informative! Thanks.