With over 269 Billion email exchanges happening every day, email marketing is now more effective and more powerful than any other marketing medium available today.
Research shows that email is 40 times more effective at acquiring customers than Facebook or Twitter.
There’s never been a better time to get started in email marketing. If you’re looking to take advantage of this medium or upgrade your email marketing game in 2018, here are a few tools you can use to supercharge your efforts to achieve the best results.
Constant Contact is one of the most popular email marketing services available today with millions of users from around the world. It’s also one of the most advanced email marketing services, featuring tracking tools to tell you who’s opening, clicking, and sharing your emails. You can send automated follow-up emails, drip campaigns and do much more.
Constant Contact also has a PLUS feature to help you create trackable coupons and surveys while managing it all in one place.
When generating leads from a blog, OptinMonster is a must-have tool. This email opt-in plugin lets you setup pop-up messages and embed email opt-in forms on your blog to convert your regular website visitors into leads for growing your email list.
OptinMonster comes with several useful tools, including Welcome Mat, A/B Testing tools, OnSite Retargeting and more. The plugin also features exit-intent technology which allows you to show pop-up messages to your visitors just before they’re about to leave your website.
InfusionSoft Marketing Automation is a software solution for email marketers that comes with several useful tools packed into one app. With this software, you’ll be able to trigger emails, calls, and other actions based on the contact’s behaviors, boosting your outreach strategy.
After signing up for an account, you can use InfusionSoft to manage all your prospects in one place. The software also lets you create and send outreach email sequences to target your leads.
If you’re a Gmail user, this tool will definitely come in handy. MailTrack is a free tool that lets you track all your emails on your Gmail or Google Inbox account to know exactly when someone has opened and read your emails.
The tool tracks your emails in real-time to show you when your prospects have opened the email. Once installed, MailTrack will show two small check signs next to your emails to show when an email is delivered and when it’s opened. Just like in WhatsApp. Your prospects won’t be able to ignore your emails ever again.
This is a tool that will prove more useful to email marketers who spend a lot of time reaching out to businesses and sending follow-up emails. With Followup Software, you’ll never have to worry about sending another follow-up email ever again as this tool lets you automate the whole process.
Using the tool, you can set reminders to make sure you don’t forget to follow-up on your emails or even setup an automatic follow-up email to be sent at a later time. In addition, it also comes with several other useful tools, including a personal CRM for managing your contacts.
It’s important to design and format your emails to look great across all types of devices and platforms. Litmus Email Previews is a useful tool that will help you achieve that goal.
This tool allows you to see how your emails look like on over 70 different devices and email clients, including Apple Mail, Outlook, iPhone, iPad and more. It will take quick screenshots of your emails in different email clients and apps so that you can properly optimize your emails to fit all platforms.
As a marketer, you need to be able to easily find the emails of important people for promoting your products, asking for collaborations and for various other reasons. Hunter is a great tool you can use to get that job done.
Hunter allows you to quickly find the email address of important people by simply using the website URL. Once you enter the website address, Hunter will search its database of over 200 million emails to find you all the email addresses related to the website to let you reach out to specific people in a business.
Over to you
These are just a few of the tools every email marketer should have in their toolkit. There are great new tools being released every day. Always keep looking for more tools to improve your email marketing strategy and to stay ahead of your competition.
Liked this article? Check out my other article on 6 Ways to Automatically Grow Your Email List Overnight, 5 Optin Bribe Examples to Grow Your Email List, and 3 Things to Know Before Creating Your First ECommerce Site