April 17, 2014
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What Does the NLR Publish?

Legal news and analysis: alerts, newsletter articles, blog posts, by-lined articles, videos and news about educational events. We don't publish press releases or non-educational items.
    
Who Reads the NLR?                 
Lots  of attorneys and legal consumers- we've surpassed most bar associations and other legal publications in on-line readership. Our most frequent readers are legal professionals and upper-level managers from construction, health care, compliance, energy, pharmaceutical, finance, manufacturing and HR.  

What Does it Cost?
The NLR uploads your firm's content, author profiles, events and shares them via social media, enewsletters, 
LexisNexis, Thomson Reuters, and Google News for a flat annual fee of $2,999. 
 
How Does the NLR Help Law Firms?
  •  NLR's content is featured daily on professional association websites and newsletters and is picked up by mainstream media and bloggers.
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  • Business of Law Newsletter for Law Firm Marketing & Management Professionals!

    The National Law Review is a centralized resource professionals consult to find business and legal analysis written by attorneys from premier law firms and by skilled business professionals. NLR is perfect for bringing in-house counsel and other professionals quickly up to speed on emerging legal issues. There is no log in to access the database and new articles are added on an hourly basis.

    Recently Posted Legal Marketing / Management Articles Include:
    New ALM Report Says Small Firms Investing in Big Marketing 
    A new report from ALM Legal Intelligence entitled, Small Firms, Big Marketing reveals that small and mid-sized law firms (40-200 attorneys) have upped their investments in marketing because of a belief that effective marketing is mandatory for a firm to succeed.The survey was commissioned by J. Johnson Executive Search, Inc., and relies on data collected from 90 small and midsized firms in the U.S - 42% of responses were from firms with 40-75 attorneys and 58% were from firms of more than 76 attorneys. ...For Full Text
    If Clients Hire Lawyers, Why Market The Firm? 
    We get this question a lot. It's tough to get hired if your targets have never heard of your firm.  Would you put your life savings in an unknown bank?  Or send your child to a no-name hospital?  You might, but it probably wouldn't be your first choice. Your marketing should help your target audience understand who you are, what you do, and how you do it better than your skilled competitors. It should help create more opportunities to generate business. ...  For Full Text
    Social Media for Law Firms in 2014 (So Far) 
    Consults Web LogoAnyone involved in online marketing can tell you that the landscape changes constantly. Design layouts, algorithms and policies rarely stay the same for long. New platforms appear and old ones virtually vanish. Adapting and staying ahead of the curve are essential to a successful online presence for your law firm.  Social Media is an important part of that ever-changing online landscape. Here is a look at what is happening in 2014:...For Full Text
    Take Your Message to Your Market 
    Hillary Clinton ran for president in 2007. When she announced her decision to run, I looked at how her message got out. Regardless of her policies, you have to appreciate some of the marketing genius Clinton put in that went towards her target audience.First, if her goal was to reach a particular target market, that is, younger voters, then kudos to her for using this new technology. She must have been reading the data that show that fewer and fewer young people get their news from TV and fewer even still from traditional print media such as newspapers. Hers is a good example of taking your message to where your market is. ...For Full Text
    Leverage Your Marketing to Generate More Leads
    There are over 77,000 Personal Injury Attorneys in the United States and that number is growing. So how will potential leads find you for help? Are you understanding the "shopping" habits of potential victims and leveraging all opportunities to connect with them? 99% of all prospects will do some sort of research to find the best lawyer in their area. What this means for you is that you need to reach them in as many ways as possible. Staying focused on how people "shop" for an attorney will help you generate a regular influx of leads. ...For Full Text
    Come check us out at www.NatLawReview.com and please let other interested professionals know about this valuable and free resource!
     
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