BLACK EYED GUY FRESHLINE
and other Christian outlets. An additional selling point for Abbey Press is a line of gifts that matches the sacrament cards in terms of design and thematic elements. “It might be a rosary box or a First Communion keepsake box, we try to match the gift and the card together,” Kloeck says. This makes for a more complete gift-giving option. In addition to these occasions, birthdays, anniversary
and sympathy cards continue to stay in high demand says Susan January of Leanin’ Tree. “There are two categories
CARDTHARTIC
of greeting cards – Seasonal and Everyday. Total card sales are split approximately 50-50 between the Seasonal and Everyday categories,” she adds. The company offers cards in a wide array of categories and themes including western, Native American, horse, wildlife, fantasy, southwest or Christian/inspirational designs. Tim Cross of Legacy Publishing points out that the company’s impressive selection of cards also does good. Through Legacy’s Buy a Card|Feed a Child program, a
Stationery’s Signature Show I
PAPYRUS
n an industry that prides itself on reinvention, The National Stationery Show is particularly good at it. The show, which
will be part of the “signature mix”
marketplace, is planned for May 18-21, and will showcase some of the best products in the industry. This year, signature mix has planned an association with the online craft marketplace Etsy and is looking to deliver high-impact lines. Patti Stracher, Vice President and Show Director, says the partnership promises to be a vibrant one. “The digital and analog worlds have been coexisting for a long time. Etsy has been wildly successful as a consumer site that puts people in touch with very hard-to-fi nd fabulous artisans. That accessibility on a consumer level has been very successful and we are bringing it to the B2B environment,” Stracher says.
112 GIFT SHOP n Spring 2014
“Collaborating with Etsy underscores our core mission to enrich signature mix with unique, exciting products for buyers to discover that are not duplicated in other B2B venues. This springtime market – and the National Stationery Show in particular - has always been a hotbed for new talent and I expect participation among young designers and buyers to dramatically increase as a result of our relationship,” Stracher adds. She encourages everyone to attend the show,
which she says is manageable in size and full of ideas for merchandising product in your store. “The vignettes and storylines at the displays are absolutely fabulous,” she adds.
For more information about the National Stationery
Show, please visit
nationalstationeryshow.com. For more information about signature mix, please visit
signaturemix365.com.
GiftShopMag.com
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