Retail Report
20 SeaFood Business April 2014 Visit us online at www.seafoodbusiness.com
0.4% Other
3.7% Octopus/Squid
7% Mussels
16.8%
Oysters
15.7%
Clams
56.4%
Scallops
Oyster occasions
remain steady
Year-end holidays support sales
T
he mollusk cat-
egory contrib-
uted 4.7 percent
to fresh seafood sales
and increased dollar
sales 5.7 percent dur-
ing the 52 weeks end-
ing Dec. 28, 2013.
Te oyster category,
which at 16.8 percent
dollar share was the
second-largest mol-
lusk sub-category be-
hind scallops, contrib-
uted to mollusk sales
increases during this
period. Nationally,
oyster sales increased
4.1 percent compared
to the previous year.
During the 52
weeks ending Jan.
25, 2.3 percent of
U.S. households pur-
chased oysters, which
was steady compared
to the previous year.
Tese households pur-
chased oysters on 1.6
trips per year, which
was unchanged com-
pared to the prior year.
Te average spend per
oyster-shopping trip
increased 2.8 percent
to $10.73.
Oyster sales spiked
during the holiday
season, and peaked
the week of Tanks-
giving (the week end-
ing Nov. 30) at $236
per store. Te second
highest-selling period
occurred the week of
Christmas (the week
ending Dec. 28, 2013)
when sales reached
$208 per store. Te
lowest-selling week for
oysters occurred the
week ending Aug. 24,
2013, at $17 per store.
Te South outper-
formed the other U.S
regions during the lat-
est 52 weeks, averag-
ing $59 per store per
week, an increase of
7 percent compared
to the previous year.
Te Western region
posted the second
highest sales at $34,
but decreased 1.6 per-
cent compared to the
prior year.
Te Eastern region
posted the lowest oys-
ter sales, at $25 per
store per week, which
was an increase of
2.4 percent from the
prior year. Te Cen-
tral region posted sales
at $29 per store per
week and increased
1.4 percent versus the
prior year.
This sales review is provided
by Nielsen Perishables
Group. Based in Chicago,
Nielsen Perishables
Group specializes in
measurement, analytics,
marketing communications,
category development,
promotional best practices
and shopper insights.
FreshFacts Point-of-Sale
Data: 52 weeks ending Dec.
28, 2013, key U.S. grocery,
mass/supercenter and
club chains. FreshFacts®
Shopper Insights Powered
by Spire: 52 weeks ending
Jan. 25, grocery channel
only. For more information,
contact Haley Hastings at
the Nielsen Perishables
Group: (773) 929-7013, haley.
hastings@nielsen.com.
Scallops lead mollusk sub-category
Mollusk dollar share by sub-category, 52 weeks ending Dec. 28, 2013
Spend hovers above $10
Total U.S. oyster spend per shopping trip
Southern region the lone mover
Average weekly sales per store, by region
$0 $2 $4 $6 $8 $10 $12
52 weeks ending Jan. 25, 2014
Previous year
$0 $10 $20 $30 $40 $50 $60
2013
2012
Total U.S.
West
South
East
Central
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