“Silence never won rights. They are not handed down from above; they are forced by pressures from below” - Roger Baldwin
Fashion Revolution Day
On April 24 th 2013 the world received a shocking wake-up call when the eight-storey Rana Plaza building complex in Bangladesh collapsed - killing 1133 people and injuring over 2500.
Rana Plaza, situated in the poverty stricken town of Savar just outside of Dhaka, is home to the clothing factories of some of the most well-known western fashion brands. Sadly this is just one of a series of horrific incidents occurring all over the world in the name of fast and cheap fashion.
Fashion Revolution Day is all about saying enough is enough. Fashion Revolution Day is the brainchild of Fair trade fashion pioneer Carry Somers and upcycling guru Orsola de Castro, who are now joined by a global board of industry leaders, campaigners, press and academics from within the fashion sector and beyond.
To mark the first anniversary of the Rana Plaza tragedy and to honour the victims, this April 24 we’re asking people to consider one vital question – Who Made Your Clothes?
We want to use the power of fashion to catalyse change and reconnect the broken links in the supply chain. With one simple gesture, wearing an item of clothing inside-out, (#insideout), we ask people to question who made their clothes, to imagine the thread linking the garment to the machinists who sewed it, all the way down to the farmer who grew the cotton.
Join us
- Turn a garment inside out
- Reveal the swing tag or label
- Take a selfie
- Upload to your social media of choice Hashtag #INSIDEOUT
- Remember the victims of Rana Plaza
- Help change our fashion future Spread the word!
According to research by Better Work , a joint project of the International Labour Organization and the International Finance Corporation , approximately 80% of garment workers worldwide are women . Fashion Revolution Day is about initiating a process of discovery, raising awareness of the fact that buying is only the last click in a long journey involving hundreds of people: the invisible workforce behind the clothes we wear.
We want hundreds of thousands of people to make that gesture which will, in turn, raise awareness within the fashion industry that they need to reinforce a process of change.
For me personally, one of the most exciting things about Fashion Revolution Day is that the focus is on how fashion can be a force for good ! It’s about embracing positive change and celebrating the journey towards a fair and sustainable fashion future. Whether you’re a brand, retailer, blogger, educator or consumer, there’s so many fun ways to get involved and raise awareness about the people making our clothes. Here are just a few suggestions:
- Revel in our Resources: Fashion Revolution Day has a whole suite of downloadable resources for everyone from schools, brands, bloggers, retailers and designers! http://www.fashionrevolution.org/resource
- Snap Selfies for a Good Cause: Take pictures of you and your friends wearing their clothes #insideout and then Instagram, Facebook, tweet, Pinterest, and blog them to start a conversation
- Be a Youtube Star: Make a video or send an email to some of your favourite brands and ask them Who Made Your Clothes? Here’s a great example: https://www.youtube.com/watch?v=LqFTFgBrcfk
Any questions or brilliant ideas you’d like to share? Don’t hesitate to get in touch with your Australia/New Zealand board members at:
australia_nz@fashionrevolution.org and we look forward to seeing you online on April 24!
Share your Nana’s best tip or recipe for reducing food waste to be in the running to win a beautiful day of pampering, styling and photo shoot with the two of you!
Click here to enter: https://a.pgtb.me/SqB1fl
Follow all the action here:
Web: www.fashionrevolution.org
FB: facebook.com/FashionRevolutionDay
Twitter: Fash_Rev_AUSNZ
Insta : Fash_Rev