26 Mar 2014
The Customer Acquisition Barometer puts a spotlight on the way in which companies gain new customers in the fast-changing worlds of online and offline marketing, looking at it from the marketer’s and consumer’s perspectives and benchmarks methods companies are finding most effective.
You can read the full report here.
The subject of Generative AI and Real-Time Personalisation, two very interesting, interrelated subjects, in that they both deal with the here and now, presenting information with an immediacy and accuracy bordering on the prescient.
Travel and tourism enterprises face challenges in delivering tailored customer experiences amidst rising expectations.
It is no secret to anyone who doesn’t live in a cave in a forest that everyone living in the Western World is experiencing the very embodiment of the old Chinese curse “May you live in interesting times”.
The telecom industry boasts an array of touchpoints, presenting both opportunities and challenges for marketers. Ensuring that campaigns not only resonate but also yield results is critical.
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