Packaging News
India’s largest multinational flexible packaging materials and solution company said it has had an encouraging response from the market already with Asepto and will test waters for its holographic applications in aseptic liquid packaging at the event.
Talking about the potential that the brand beholds, Ashwani Kumar Sharma, president and chief executive of new business initiatives, Uflex, said: “This show, considered to be the carnival of processing and packaging technology industry will help us showcase Asepto’s holographic excellence in the untapped Chinese packaging market. We want to make a dent in the market by reaping the first-mover advantage.”
“Asepto is uniquely positioned and has all the capabilities for strengthening the market share of beverage manufacturers around the world, especially large markets like China. Holography has not yet been explored by the Chinese. Our dynamic range of holographic packs, which is our USP, has the ability to grab a substantial market share in this segment.”
“In fact, the Chinese premium aseptic carton segment is growing at an accelerated pace, which several food companies intend to penetrate into by exporting their products in metalized packs. Here, Asepto has a clear strategic advantage to establish itself as the front-running specialized retail packaging solution for beverage companies. The brand with its unique UHT metalized/holography packs happens to be the perfect and preferred choice in the significant six layer aseptic packaging market of China. As a matter of fact, Chinese consumers are increasingly looking for a premium appearance for their brands. This is where Asepto perfectly fits in. Asepto Spark and Asepto Premium are the two variants with variety of holographic, multi-lens, foil stamping & embossing effects on the packs. While there may be choices in the market but Asepto scores way high on the distinction parameter.” noted Sharma.
“Asepto is gradually gaining a firm toehold in the Indian market simultaneously making noteworthy strides internationally. China shall soon witness the agility, uniqueness, novelty and splendor of Asepto. We are all set to delight the Chinese.” added Sharma.
Asepto will be on exhibit at Hall Number – N 1; Stall Number – 1NO1.
