Any aesthete knows that, far from the ROYGBIV learned in childhood songs, the world has an infinite number of colors. Each year, paint companies and fashion forecasters alike jostle to name the trending ones, aiming to drum up excitement for a new shade each year. Well, one British paper company has aimed to settle the matter once and for all, conducting a wide-reaching survey to name the "world's favorite color." The result? A deep shade of teal.
Paper company G . F Smith announced the results last week, with Marrs Green taking the top honor. The hue, a rich teal with dark undertones, takes its name from Annie Marrs, the fine arts graduate who submitted it for consideration. The results come from a six-month online poll conducted by the Hull City of Culture 2017, the UK's second annual designated culture city. The contest saw more than 30,000 votes. As a reward, Marrs will have her color made into a line of paper for G . F Smith. It will also be prominently featured at the Hull Paper City exhibition, a celebration of the city's cultural designation, later this year.
X content
This content can also be viewed on the site it originates from.
Several commentators have pointed to the shade, a mix of blue and green, being undeniably nature-related, an interesting choice at a time when young generations are skewing increasingly urban-centric and many are concerned with the fate of our planet. Perhaps it's a fitting reminder that we all need a breath of fresh air and a healthy dose of greenery every once in a while.
