Pursuits
Spotify Focuses on Localization to Smooth Next Expansion in Asia
- Users in Indonesia spend on average 90 minutes a day
- In Philippines, 1 in 4 mobile users stream on Spotify
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Spotify is tailoring its service for local tastes, from topical playlists to tiered pricing, as it prepares to expand its music streaming in Asia.
That strategy includes beefing up content such as Korean pop music popular in Southeast Asia and offering different payment methods in markets where credit cards are rare, said Sunita Kaur, managing director of Spotify Asia.