Twitter To Show Goals After Sky Sports Deal
Top-flight highlights will appear on the social network as it makes a big push to show more sports video.
Wednesday 27 July 2016 14:16, UK
Twitter has struck a deal with Sky Sports to show Premier League highlights and goals on the social network.
Users in the UK and Ireland will be able to see video clips from all games broadcast by Sky Sports during the 2016/17 season via the @SkyFootball account.
Theo Luke from Twitter said: "We can't think of a better way to continue the momentous summer of sport on Twitter than live Premier League video clips.
"Sky Sports are incredibly innovative on Twitter so it seemed like a natural fit to work with them to bring fans the most sought after action in sport, in an instant."
Twitter has made several attempts to break into sports broadcasting, running a similar highlights package during Euro 2016 and offering behind-the-scenes coverage of Wimbledon.
David Gibbs, digital director of Sky Sports, said: "We're delighted to be working with Twitter to bring in-game clips to football fans across the UK and Ireland as part of our biggest ever season of football.
"With more than 30 million users across a variety of platforms, Sky Sports is already the number one digital destination for sports in the UK.
"By expanding our partnership with Twitter, we can bring even more great action to an even bigger audience."
Twitter has struggled to build its userbase over recent years, with around 310 million users compared with Facebook's 1.6 billion.
It has spent much of the past year working on improving its video content and live-streaming abilities in order to appeal to new users.
The Sky Sports Football Centre app will also carry full highlights of every Premier League and Football League match for Sky Sports TV customers.
Subscribers in Ireland will be able to see video content in real time from 3pm games on Saturday, which are not shown on television.