This 'Kickstarter thing' and why we're on it

As many of you have heard by now, we've launched a campaign on Kickstarter.com.

But what is Kickstarter.com and why are we on it? Considering the website and connected phenomenon of crowd-funding are pretty new, it's not surprising if you haven't heard of it.

What is Kickstarter

Kickstarter.com is the largest crowd-funding platform around. It is one of the go-to places where people get together to raise money for projects and ideas, so that companies with cool and innovative ideas don't have to rely on large investment funds to be able to develop their products. 

The way kickstarter works is quite simple: a startup creates a page on the platform where they put up a video and additional information that explain their idea or product. The page and video outline how much money they need to make their project a reality - their funding goal - and what their supporters will get in return for their pledge when their project reaches the funding goal. A pledge is Kickstarter terminology for the financial micro-injections made by whoever wants to invest in that particular project.

If a project doesn't reach the funding goal, the supports don't get charged anything and the project creators don't have to worry about completing a project short of cash, making the whole process very low risk for everyone involved.

Since Kickstarter began in 2009, over 5.7 million people have come together to raise over $1 billion for creative projects so far on Kickstarter. It's proven to be a really great way to connect with people, raise awareness and get feedback as well as raise that last bit of funding needed to complete a project.

Why we’ve launched a campaign

We’ve set our funding goal at $40,000 on Kickstarter. We’re still developing our products and the $40,000 we’re looking to raise will go a long way towards completing the development of our Crate and getting our child seat's safety certification. 

In return for your support, we are giving some great discounts on our products that will only be available through Kickstarter,

like our Klik and Crate for $99

or our Klik, Crate and 2 Bags for $169 (only available to the first 100 pledges)

And for our European backers: remember the prices listed on our Kickstarter page are in dollars.

Our Kickstarter campaign

So far our Kickstarter campaign is going very well. We’re actually hoping to pass our $40,000 funding goal so we can add two new colors to our crate collection: magenta and green. 

The international exposure our campaign has given us has also been amazing. We’ve received pledges from Japan to Argentina and are extremely grateful and happy with the international support.

We hope your willing to support us in this exciting project. Please help us spread the word and share our Kickstarter project page or this post.

Together, we can make this a huge success,

The Fietsklik Team.

Click here to see our Kickstarter page and video.