Back in December, we talked about the gap in omni-channel retail customer service. In this roundup, we hand picked posts from other marketers to help paint a picture of how brands and shoppers are negotiating the omni-channel landscape so far in 2014.
Bricks or clicks?
At this point in the retail game, consumers expect that any product they could possibly want is available through whichever channel they prefer. What’s more, that preference may change depending on the type of....